It Works!® started in 2001 and is now debt-free and expanding all over the world. But no matter how big we grow, we’ll always do things at It Works! our way: the It Works! way
It Works! was born out of Mark & Cindy Pentecost’s passion to offer families like yours the opportunity to dream big, to begin living life in your own terms—because they too had those dreams once themselves.
Long before the founding of It Works! Global, Mark was a high school teacher and basketball coach in the small town of Allegan, Michigan. Cindy was a stay-at-home mom with their three children, a job of the utmost importance that the family took great pride in her doing. They were rich in love and filled with dreams, but struggling to make ends meet financially.
After months of evening hours dedicated to their new side business, the Pentecosts’ earnings grew far beyond the goal they had originally set. After a few years, Mark became a top-ten earner in the company, bought the family’s freedom, and began to dream of the next big challenge: helping other families do the same. They weren’t sure how they would do it yet, but the seed had been planted for It Works! Global.
2001 THE ULTIMATE BODY APPLICATOR
“The biggest challenge in this industry—and really the worldwide market—is to offer an uncommon solution, a true original, that captivates people and offers them something they never thought possible before. When we found the Ultimate Body Applicator, we knew we had something special to share with the world.” – Mark Pentecost, CEO It Works! Global
To this day, It Works!’ first product is still its most popular: The Ultimate Body Applicator. The site-specific body contouring treatment has been in the hands of celebrities at Hollywood events and at the doorsteps of people like you all over the world—exclusively available through It Works! Global. It all started when Mark Pentecost received a call from Pam Sowder (now It Works! Chief Networking Officer) raving about a product that was an alternative to the growing trend for more drastic measures like cosmetic surgeries or constricting shapewear.
When the Pentecosts traveled to try this seemingly unbelievable product, Mark recalls, “I watched my wife try it. She was ecstatic with the results, and I watched her call her girlfriend right away to tell her what had happened. Her girlfriend said that she wanted to try it, and they hung up. It wasn’t 30 seconds later, her girlfriend called back and said, ‘My daughter was listening, and she wants one for her chin. Is there something for the chin?’ That was when I knew that we had a perfect product for direct selling, a product that people would be excited to share with their friends and family.” For additional information visit my website HERE